The fast-paced, fifth-annual executive awards event, attended by nearly 400 senior-level executives and other members of the association community, honored three of their own for their impact on their organizations, their industries, and the association community, as a whole.
The three categories at this yearly executive awards show are Trade Association CEO of the Year, Professional Society CEO of the Year, and Association Lobbyist of the Year.
In addition to building on the success from the previous year’s shows, CEO Update had several objectives for the fifth annual Association Leadership Awards show, including to make the program and honorees feel special, to elevate the CEO Update brand, to keep it to one hour, and to create an event that feels distinctive from past years.
Having worked on this event for the last five years, we know a lot about it and enjoy the challenge of keeping it fresh and engaging. Here’s how we continue to ensure this is a can’t-miss event year after year and continue to create anticipation for the next years’ event.