The Challenge

The grocery industry is constantly evolving, creating a financial challenge not only for independent stores, but also national and international chains. Today's customers have moved to online orders and meal kits, and store owners need to stay up-to-date on trends, maximize existing resources, and know when to lean on fellow associates. In this climate, the National Grocers Association (NGA) sought to put on an event that supported and educated attendees and facilitated open and honest discussions about today's realities. They also needed to find a keynote speaker who could talk about where policy is headed and the possible effects that new policy changes could have on the industry and each of their organizations. 

In addition to needing strong programming to hit on timely industry issues, NGA had also previously dealt with a production company that wasn't great at keeping VIPs and talent in the know and on time, and were looking to remedy this.

The Solution

The LAI team helped NGA develop programming schedules that addressed specific issues head on, from the entrepreneurs who talked about their individual trials to the event's keynote speaker, General Michael Hayden—the former director of the CIA and former director of the NSA who is exclusively represented by Leading Authorities speakers bureau—who talked about the effects of policy changes on business, attendees felt inspired and informed.

The most rewarding part? NGA told us their attendees and speakers felt that the LAI team's suggestions, direction, artistic vision, and scenics led to one of the best, most productive, and smoothest events that they have hosted in memory.