LAI Live recently teamed up with an organization known for having a good sense of humor, CropLife America, and helped bring their vision of a 1970’s talk-show to life.
The process began four months prior to the show when we first developed the framework. We asked ourselves, "What do the 'guts’ of the show need to be to pay proper homage to the format?" and decided that it needed a host and sidekick, opening monologue, quick interview segments with guests, video clips to showcase projects, sponsor breaks, and, most-importantly, the comedic skits. Here's how we did it.