Wanting to play off one of the hot event trends this year, FOMO, LAI Live designed a Media Booth that played host to a variety of activities. The main events each day were dedicated to in-depth interviews with key convention influencers—the CEO and Board Chair, Keynote Speakers, NextGen Competitors, and more.
The segments were streamed on Facebook Live and offered the opportunity to build excitement for what was to come, recap learnings from what had taken place, and dive a little deeper into the stories of speakers, contestants, and the organization. The booth, situated in a prime location, provided an opportunity for attendees to engage with the influencers following their segment. When not being streamed, the LAI Video team used the booth as home base for attendee interviews and capturing additional event b-roll. The vibrantly-colored, branded space attracted attendees for photo ops and social media connections too!