As we all jump into virtual events, we need to be thinking about how to stand out and engage our virtual audience with a cohesive, polished look. Every event needs graphics! They are the one thing that makes an event cohesive. When your event has a unique, creative look, your attendees will identify with it immediately regardless of whether it’s on social media, in email, or part of the live show.
With your live show program, get creative! Use branded backgrounds behind panelists or frame a keynote speaker. Add quick animated bumper videos to help transition from one speaker to the next.
How are you making your virtual event look professional? There are a few ways you can ensure your livestream event is elevating your brand with graphics.
Live Stream Graphics
- Fullscreen slides for sponsor recognition, speaker titles, or general content
- Lower-third graphics for speaker names or sponsored by elements
- Check out other ideas on how to engage your sponsors in a virtual conference
Event Microsite
- Custom event graphic used throughout your event microsite: event banner, event header, footer, unique individual page headers
- Graphics to recognize your sponsors
Event Marketing
- Email design elements
- Graphics for your social campaign around your event
Keyable Graphics
Have fun with keyable elements! In addition to lower-third name bars that can be used to remind viewers of your esteemed speakers, create an ID “bug” in the lower corner using the event logo. This is all prime real estate for sponsorship too. Sponsors love that their branding can be shown throughout a program, and you’ll love that they no longer need to take 5 minutes of your program to speak. Use a QR code for viewers to interact with the program in some way – maybe to find more information on a topic, enter to win, make a donation, etc. And if your event is a fundraiser, keyable graphics are a great way to show your donation thermometer throughout the program while keeping your talent front and center.
Digital Program Book
There are mixed feelings about program books, mostly because of waste. So make it digital! A digital program book can feature videos and engaging articles. Be sure to include links to blogs and other often updated content that will encourage them to check back regularly, giving the design investment longevity beyond the event.
Platform Design
If you’re using a platform, the design should carry through as it’s one of the first interactions your attendees will have with the event. Use graphics to transport viewers into your event brand, use photography to invite them into the location (town or venue) you may have been in-person, or take them somewhere unexpected like an 80’s arcade or tropical island.
Start Incorporating Graphics Into Your Virtual Event!
Depending on how large your virtual event is, the volume of graphics you need can really escalate. LAI is well-suited for all of your design needs. Whether designing for an entire microsite, or developing live show graphics for best highlighting your speakers and content, we’ll create a professionally-polished look for your virtual event. We can work quickly by your side to create all the variations you need to create a fully immersive experience for your attendees.
Not only do you need the bandwidth and graphic design skills on your team to accomplish graphics that will will impress your audience, you may also be facing a challenging theme balancing optimism and the realities of what we are all dealing with in our current environment. See how we helped a client combine sport and politics in a brand enhancing way.
After your virtual event, there could be an opportunity to repurpose your new visuals into a comprehensive communication campaign or an interactive digital report to get more value out of your event.
Check out some examples of our graphics in our gallery.
Let's brainstorm about all the ways we can work together to elevate your virtual program. Fill out our form below or give us a call at 202-783-0300!