Using Event Design to Elevate Your Conference

by Shannon Semler

Three image collage with text and umbrella in the middle

Tags: #EventDesign | Event Design

“Event Design” can take on many meanings when it comes to planning conferences. But what is it really?

Event Design is the umbrella over three key components of creating memorable and impactful experiences for attendees. These elements go beyond logistics and delve into storytelling, creating immersive environments, and establishing a cohesive brand identity.

Event Story Design

Event story design is the foundation upon which successful events are built. It involves crafting a compelling narrative that guides the event decision-making and serves as the backbone for a consistent framework. The narrative becomes an unwritten theme or filter for developing content and experiences that will foster engagement and connection. The program, including speakers, activities, and entertainment, should align with the event story design to maintain consistency. By aligning the theme, filters, talking points, and audience impressions, event planners can create an impactful experience.

Experience Design

Experience design is the process of creating memorable moments for attendees. The attendee experience is at the forefront of every event from registration to sessions and receptions. The layout and use of the space is equally important as it influences the atmosphere and should create opportunities for interaction. A well-designed event experience is crucial because attendee impressions shape the overall success of the event.

Event Brand Identity Design

Event brand identity design involves creating a visual identity that represents the event and leaves a lasting impact on attendees. Graphic design is a powerful tool for conveying the event's personality and theme through logos, digital and print materials, and signage. Scenic design complements the graphics by transforming physical spaces into immersive environments that continue with the event story. Consistency across all visual elements enhances brand recognition from the early stages of promotion through the post-event sharing and establishes a strong connection with the audience.

At LAI Live, our Producers and Designers can guide you through every step of the Event Design & Branding process for your next event. Whether experience consultation, event design workshops, or brainstorming during production kick-off meetings, we’re here to help you create a one-of-a-kind event experience!