Staying Connected to Your Members Throughout the Year
Nothing connects and moves the hearts and minds of individual members quite like an in-person live experience. Hearing captivating speakers, growing relationships with other members face-to-face, and experiencing a new climate or city leaves a memorable mark.
Especially in a well-executed event, these opportunities to connect provide you with a seamlessly amplified opportunity to message and demonstrate the value you create for them.
But what happens when your event is over?
Maintaining an emotionally powerful and positive connection with members throughout the rest of the year when you aren’t all in the same room can be tough. Here are three themes to consider as you seek to remain as relevant in their minds as the moment the big keynote address wrapped up at the big show.
SEE AND TREAT MEMBERS AS UNIQUE INDIVIDUALS
Learn to hear, craft, and document narratives around who your members are that get at multiple facets of their industry journeys which make them unique. Spending this kind of ‘relational’ time getting to know them and what their challenges and successes are will inform your organization about how to create future experiences for them, large or small.
Create an online portal for members with rich digital media experiences relevant to their own experiences or unique challenges.
BECOME A CONSTANT MEMBER-CONNECTOR
Even in the annual event off-season, use this time to become a relationship facilitator for your members. Solidifying your convening role for members outside a large convention center enriches their experience of your organization and creates even more incentive to connect when it comes time to register for the big event.
Organize digital virtual panel discussions with live Q&A, create takeaway collateral content pieces, and ways for members to signal they are interested in continuing the conversation.
EMPOWER MEMBERS WITH USEABLE CONTENT
After the big annual event is over, create themed content surrounding the specific challenges or thought exercises delivered by keynote speakers at that event…effectively extending the theme for the show into the year and getting a higher bang for your buck out of those memorable paid speakers.
Digital interactive reports, polished advocacy action plans, and educational video resources that you can give to members and provide them the option to add their own customized branding.
Stay connected with LAI Live
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