Wow. It’s been just over a week since we got back from my first Dreamforce conference, and we're still sifting through business cards, notes, and some serious #swag. Though it’d be impossible to recap everything we learned in San Francisco, we wanted to share a key insight that can hopefully be applied to your business.
When meeting with prospective clients, we often hear “Oh, we already have a production company.” But when we start to dig into the conversation, we realize what they really have is an AV company.
But, events are not one-size-fits-all. If you’re looking to increase attendance and revenue, refresh and reenergize your main stage or virtual program, or deliver a flawless, high-energy experience to your attendees, it’s time to enlist the services of a production company.
In our last blog post, we tackled the major differences between event production and AV management. But you might still be wondering what to expect from the event producer you’re teaming up with. From conception to execution, allow us to break it down for you.
How do I know if I’m ready for an event producer? Answer the following "Yes" or "No" questions to find out:
They say no risk equals no reward. Our most recent Association Leadership Awards event was full of calculated risks, and it paid off big time.
Starting with a theme of "risk taking," we desgined the entire event around risk, incorporating:
1. Mutliple screens playing either the same content or matching pieces of sub-content throughout the event, we even built a video that played across all of them.
According to a new report from Association Adviser, conferences and events were ranked the #1 most-effective communication channel for the third year in a row by marketers. However, we have heard from many clients that their events aren’t generating the same ROI they used to.
There are several ways our team can work with you to get more out of your 2018 events:
One of the best ways to make a big impact at an event is to infuse the day with the latest technology—be it speakers using real-time polling onstage, having touch-screens at cocktails, or even bringing a somewhat feisty robot to the conference. Aside from just looking good, tech-savvy events:
Our clients have been telling us that they are looking for ways to give their awards show a more modern and exciting feel. Our team at LAI Live will guide you through the event creation process while providing you with the means to host a more trendy and compelling awards show for your team. Host a sensational awards show by using the latest trends in event production: exhilarating stages, custom graphics for your show, and powerful videos.
Music is one of the easiest ways to transform your event. From the moment an audience enters a space, the music will set the mood for the program, get your attendees energized and can help continue a theme from other areas of the event. For LAI Live, music is a major component to producing an impactful event and we’re always awestruck when someone tells us they have never incorporated it into their program. So if you don’t use music… then start! If you do use it, here are some tips for picking the right music:
General Sessions are the main focus of events, and, with all eyes watching, you want them to be perfect. Rehearsals are key, but sometimes unexpected surprises are out of your control: a speaker is running late, a discussion wraps earlier than planned and you’re still lining up all your graduates for the next segment, there’s a technical issue and the crew needs time to troubleshoot, or maybe the banquet staff is running behind and their service is tied to the next piece of programming.
We all want our next event to be the best event yet. But between managing a growing to-do list and putting out daily fires, staying up to date on the latest event trends and technology can be a challenge.
Our team wanted to create a tool to help meeting planners evaluate where their events are now, and what areas could use improvement. Enter the Modern Meeting Scorecard.
We created this quick and easy assessment to help you get a handle on where you’re excelling and where your team could use some help, looking at things like attendance, show flow, innovation, and more.