This is my first week back in the office after attending South by Southwest (Interactive) in Austin and TED in Vancouver. It’s been a great week and a half to learn a lot of new things, meet new people, recharge the batteries, and get motivated! In fact, both SXSW and TED provide important lessons for any organization wanting to create events with real impact.
From the August 2015 edition of IFA's Franchising World magazine
Events are all blossoming today with every company, brand, association, and media property vying for eyeballs, customer and clients. It’s a crowded and competitive marketplace. Other channels of distribution are also proliferating and encroaching on the historical core of the event value proposition; content, commerce and community. The increase in mobile and digital has contributed to decrease in attention spans, and more demand for on-demand.
LAI LIVE produces a lot of great meetings. Just last week, we brought CEO Update’s Association Leadership Awards show to life. A lot of organizations are looking to refresh their awards show into something more modern and exciting. With strong vision, creative design, the seamless integration of new technologies including Facebook live-streaming and real-time audience Q&A, and engaging video, your next show will have guests buzzing.
When you start to build up the visuals for an amazing show, it’s quite easy to overlook one crucial component—The music. Leading Authorities knows that what attendees will see is a major show aspect, but what they hear is equally as important! Just like how the score of a movie can really change the mood of any scene, show music can make a real noticeable and powerful difference, too. Whether you need the perfect song cued up at exactly the right time, or are just looking for good music to enjoy at a reception, the Live team will make sure the sound matches the sights.
Think of a master script as the “brain” of your event—it tells you where someone needs to be, what they need to say, what should happen on stage, what’s going on behind the scenes, and exactly when all of these parts need to happen. Scripts are essential to the success of an event because they bring together all “living” components in a show. Your stage managers, your lighting and sound technicians, your producers—essentially your entire on-site team—all relies on scripts to make sure they don’t miss a cue.
Even the most well–rehearsed speakers can get a little flustered from time to time. LAI LIVE’s use of a teleprompter service ensures that every word in a speech is heard with no mix–ups or fumbles.
These days, to get your audience deeply involved in your show, you’ll need to do a little more than ask for a show of hands. LAI LIVE has come up with a few great ways to get your audience to feel truly integrated into your event.
Happy New Year! We're sure you have a lot going on right now, and, like many others, are thinking about how you are going to improve your big meeting this year. We’ve been talking with a lot of our clients about strategies for taking their meeting up a notch for 2017. Here are some of the new ideas we’ve been sharing with them:
When was the last time you wrote a thank you note to your event producer? Check out the note one of our clients passed to us in the middle of a major conference:
LAI Live has experience with the most demanding of live event situations, including: