LAI Live recently worked in the historic Hotel Del Coronado in San Diego Florida, a venue built in 1888. While the building has gone through renovations, the original structure is still in place. The Ocean Ballroom is a uniquely-tall and circular-shaped room, featuring a built-in stage with no backstage entrance, as well as large windows replacing most walls to allow guests to view the beach.
While chandeliers are now on motors, the built-in stage is equipped with more power and pull-down shades applied to the windows, it’s still easy to be drawn to the concept of fitting the scenic to the room, rather than reimagining the room to fit the theme of the conference. Once walking into the space during our initial site visit, we knew it would take a combination of projection and LED to transform the ballroom for this year’s ALTA One. The challenge was not only finding a way to fill the space and make the sessions feel more engaging but building out the stage to create a moment of impact upon entering the room.