Behind the Creative: Northpond Ventures Leadership Keynote

The thematic content throughout the show centered around making connections — promoting partnerships, growing relationships with team members as leaders, and imaginative innovation.

Since many Northpond Ventures partner companies work in the biotechnologies, diagnostics, emerging technologies, and life science fields, we designed a visual branding concept that illustrated the core idea of connection through the biologically oriented visual language of a neural network and large amounts of minimal space to communicate the idea of creative possibilities.

This visual creative was deployed via an immersive virtual platform where attendees could view the streamed content, live broadcast graphics, and an email campaign that drove the event’s content messaging home in a memorable way.