In a time when we’re all feeling off balance and out of our comfort zones, our producers partnered with CEO Update to create a timely event design and theme for their virtual awards program: Finding Balance. And speaking of balance, since a virtual event is not a plug-and-play of an in-person format, we worked hard to re-imagine the experience and think about what elements from the program to capitalize on (celebrating the award recipients), and what we needed to adjust. For example:
- Based on attendee feedback, we moved the timing of the show to happy hour (4-5pm) vs. the previous mid-day luncheon.
- Instead of the traditional ballroom, we selected a video-friendly tech platform that could support the show’s large investment in broadcast-quality video programming.
- Finally, acknowledging that the show’s past format of a networking reception wouldn’t be as effective virtually, we instead focused on delivering a highly produced storyline that would captivate the remote audience.