How To Create An Impactful Event
Whether a convention, summit, or meeting, events are the epicenter of face-to-face communication with the people who keep the industry running. Events should not feel as if they’re happening just because or that it’s going through the motions. If that’s the case, it’s time to take a step back and reassess the fundamental building blocks of a great event. Exploring how you switch your event to a virtual experience? Check out these techniques to enhance your virtual event.
Here are a few ways events should feel, plus how to tell if you're creating an impactful event:
1. Determine How You Will Measure Success
Whether starting from scratch or working to revive a tired program, think about what needs to happen for YOU to consider this event a success. Are you hoping to connect with a particular audience segment? Gain monetary sustainability? Become the go-to event of the year? The list you create should serve as the filter for every decision you make going forward. Step one of creating an impactful event, is understanding and clearly articulating what impact you need to have this year.
2. Make Your Event Accessible
Access comes in many forms. Inclusivity, availability, and accommodation are the largest factors that determine if an attendee can participate in an event. Some ways to incorporate more connection into your event include: building custom break-outs or programming for various sectors of professionals attending your event, providing on-demand viewing for attendees that were unable to join in-person, or developing a mentorship or scholarship incentive for those that may be unable to attend due to financial or locale reasons. Taking steps to increase accessibility at your event will lead to a stronger relationship with your audience.
3. Deliver Meaning Through Content
Raise your hand if your program comes to a halt because a portion of the organization feels they absolutely must have 15 minutes to read a specific report to the general audience. If you feel this jolt, imagine what your audience is thinking. Referencing the newly established measurements of success, what changes can your team make to remove the ‘business meeting’ feel and add substantive content through keynote speakers, panel sessions, audience interaction or concurrent sessions that keep the attendees feeling inspired?
4. Create Community
The building blocks of longevity across an industry include effective communication and understanding the big picture. Whether through networking and group activities, panel sessions with leaders sharing varied points of view, hands-on learning with an ‘in-their-shoes’ approach, or hosting a town hall, use these opportunities to open communication between the organization and the members/attendees and keep the doors open beyond the event.
5. Host a Post-Event Gathering
The idea of events is to bring people together - whether to gain new business partners, friendships, or to simply bring likeminded people together. After an event, people will want to stay connected with the new people that they met but may not always have the means or platform to do so. Post-event gatherings can bring people together again and remind them of the reason why they connected at the initial event.
6. Choose the Right Speaker
Choosing the right speaker for your event can be hard. You need to keep in mind the speaker's strengths and the audience that the speaker will be presenting to in order to find the perfect match. A speaker can either make or break your event. They could be the best part of your event, leaving the audience inspired and ready to tackle their task. Or, event attendees may not even remember the name of the speaker because they could not relate to him or her. A speaker should not be considered just another act within the event. They should be someone that the audience is looking forward to and someone who will connect with your audience.
7. Utilize Social Media
We all know how useful social media can be in promoting an event. However, social media should be used for more than just event promotion, it should be used to help an event gain traction and a following as well. In order for your event to make the greatest impact, those not even attending the event should feel like they are involved. Although those physically attending the event will gain the most out of being there, the event can still inspire those who are following along on social media and can create a meaningful impact outside of the event venue.
Events don’t need to be flashy or expensive to leave an impact, but they do need to connect with the attendee to be a success!
READY TO RETHINK YOUR EVENT STRATEGIES?
If you are starting to plan and prepare for an upcoming show and want to rethink the traditional approach for your next event, get in touch.
Whether you are interested in finding a hands-on event production partner with the experience and expertise to help you execute a tribute show from start to finish, or you have the basics covered and want to work with a cutting-edge event production partner who can help you to integrate the latest trends and techniques into your program to enhance and elevate the whole experience—LAI Live can help, so please reach out to us.
Are you ready to work with an event production company to enhance your next tribute show, awards show, or live event? Contact our team!