ATA: Producing and Designing for an Unforgettable Event

Our pre-production process began by interpreting existing marketing materials into a visually effective show design.

We chose to use the brighter colors in the brand palette, replaced background imagery with industry-related scenes, and brought forward shapes of interest that work well with show content.

For two independent program areas, distinct color schemes maintained consistency while giving each stage a unique identity. A third red, white, and blue theme celebrated the closing banquet and party. All content was custom-fitted to the screens, maximizing visual impact beyond traditional PowerPoint.

Production & Show Management
From pre-production to the final curtain call, LAI Live Producers focused on creating the best audience experience in every space. We developed show graphics, music, and VO’s to highlight key moments, built precise cue sheets to keep timing on point, and choreographed stage movement to ensure brand visibility throughout.

Programming Innovation
To support the client’s vision of a shorter closing session and more time for the party, we replaced traditional programming with quick-hit video segments filmed around Nashville during the event.

Behind the Scenes
Our team managed all logistics through a detailed production schedule, coordinating dock space, stage riser delivery, semi-truck placement, rigging, AV, and exhibits. Tech schedules were carefully planned and adjusted for talent rehearsals, band sound checks, and room flips.

Speaker & Show Support
Pre-event teleprompter rehearsals and onstage run-throughs helped speakers feel confident with their scripts and movement. Stage managers handled arrivals, mics, and last-minute prep to ensure a seamless experience. With Producers calling the show, each session ran smoothly and delivered maximum impact.