IFA: Creating A Buzz in Las Vegas

Wanting to play off one of the hot event trends this year, FOMO, LAI Live designed a Media Booth that played host to a variety of activities. The main events each day were dedicated to in-depth interviews with key convention influencers—the CEO and Board Chair, Keynote Speakers, NextGen Competitors, and more.

The segments were streamed on Facebook Live and offered the opportunity to build excitement for what was to come, recap learnings from what had taken place, and dive a little deeper into the stories of speakers, contestants, and the organization. The booth, situated in a prime location, provided an opportunity for attendees to engage with the influencers following their segment. When not being streamed, the LAI Video team used the booth as home base for attendee interviews and capturing additional event b-roll. The vibrantly-colored, branded space attracted attendees for photo ops and social media connections too!

Video Walls have become common place at many large events, but just like large screens in a general session, it’s not the size of the screen, it’s how you use it. We started by flipping it on its head, literally. The visually stunning, 2.9 mil wall, towered at 11’ high and featured a curve that paid homage to the general session scenic look.

We designed a mini program featuring general content graphics and sponsor videos, an-updated-daily convention photo slide show, and worked in HD footage of aquariums, waterfalls and more so the attendee would see something new each time they walked passed. This attention-grabber was hard to miss and ultimately brought additional eyes to need-to-know information and sponsor recognition.