
Geo-what?!
In the fast-paced world of live events, leveraging cutting-edge ad-tech like geofencing can significantly enhance the attendee experience. Geofencing uses GPS, RFID, Wi-Fi, or cellular data to create boundaries around specific areas, triggering pre-set actions when attendees enter or exit. Here are some quick ways to incorporate geofencing into your next live event.
Sponsorship Opportunities
Geofencing can significantly boost the value of sponsorship packages. Sponsors can use the technology to engage directly with attendees through location-based promotions. This targeted approach ensures that sponsor messages reach the right audience at the right time, increasing visibility and engagement. In addition, if the event space is large enough, you can create branded geofenced areas offering exclusive content or activities, enhancing the attendee experience and sponsor visibility.
Community Building
Encourage attendees to share their experiences on social media by sending prompts and hashtags. Facilitate post-event networking by sending personalized messages suggesting connections based on attendees’ interests and activities during the event. This helps maintain the networking momentum and fosters deeper professional relationships increasing the value of your event
Post-Event Engagement
Geofencing data can be used to continue engaging with attendees after the event. Organizers can send follow-up messages, surveys, or thank-you notes to attendees who entered the geofenced area, maintaining a connection and gathering feedback for future improvements. This is also a great opportunity to reinforce a key takeaway you want your attendees to have, i.e. save-the-dates, certification programs, membership renewal, etc.
By leveraging this technology, event organizers can deliver tailored communications, gain valuable insights and maximize sponsor and vendor value. Embracing cutting-edge solutions like geofencing is essential for delivering exceptional event experiences and achieving your goals.
Ready To Take Your Event To the Next Level?
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