When Aerospace Industries Association was ready to celebrate 100 Years, they called on LAI Live to help create a memorable evening at the National Building Museum. “My team has never planned an event of this magnitude and we needed a trusted partner to ensure that we met the high expectations of AIA leadership and our members”, said Lisa Levine, Director of Corporate Events. While their team began securing attendees, LAI started compiling all the pieces and parts needed to transform the expansive venue into an intimate celebration. Throughout the entire planning process as programming changes were taking place, we made sure to keep AIA aware of any increases in labor or equipment, so they could make decisions based on cost and priority.
Reaching for the Stars to Celebrate 100 Years
Whether designing a conference, producing an executive summit, or helping clients commemorate large milestones, LAI Live leaves no stone unturned with our world-class Production Management & Producing services.
Where to Begin?
For Dramatic Effect...
We started by taking an overall look at the space and how we could create areas in the open courtyard based on the client’s need for receptions, dinner programming, and an after party. Focusing on the main stage, we opted for large 80’ drape suspended from the ceiling to highlight the marble columns, create separation, and have a grand entrance. With a courtyard four stories tall, we designed a few scenic options with large dramatic banners, some featuring industry imagery, that could suspend from the top story, down to the stage. For another elegant add, the stage featured angled edges and built-in stairs with a large 100 strategically placed in the background for all photos. The space was lit 360, even the fountain in the center of the space was splashed with a patterned gobo. To thank sponsors in a unique way, we utilized thin LED billboards in the VIP and main reception that looped custom-sized graphics. The reception featured a large 100 years gobo on the drape, a spotlight on a suspended airplane, and entertainment lights for the band.
LAI Live worked through production schedules and timelines taking into account we were building a space from the ground up in the middle of a museum open to the public during the day. Coordinating with the drape team, audio-visual, venue staff, electrical, the décor company, catering, and florists, we ensured everyone had dock time to load-in without stepping on top of each other, while also finishing all rigging with union labor prior to public hours. We coordinated with the entertainment to allow time for set-up and soundcheck, plus made time for technical rehearsals after public hours and before opening for the gala attendees.
When it was showtime, we moved from space to space with the attendees, calling the show and leading the technical team through the production. Starting with the pleasing sounds of the jazz band, and moving into the main program space with a playlist curated specifically for the dinner. The program featured awards with high-energy music for honorees to strut to, multiple videos to tell the story of the industry with a glimpse at the future, and a keynote speaker. Once wrapped, we moved into the after-party space with the band returning to close out the celebratory evening. “On the day of the gala, I relied on them to ensure that the many moving parts were perfectly coordinated and executed, and they did not disappoint!” Lisa stated, following the event.
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