It was clear that a rebranding of the show meant new graphics, new scripts, almost an entirely new show. To get our client, we had pitched a series of new ideas that would accomodate their budget. We modified the show flow to include new programming elements and got rid of the ones that took up time. We also proposed a new overhaul of the scenic elements to give a whole new look and feel of the space the show would be in. The client already had a nice marketing look, we chose a “paparazzi” theme which took the creative direction into new territory. Leading Authorities’ own LAI Video division designed nomination videos, background content, and show elements that would become the scenic for the evening.

One element that LAI LIVE transformed was the photo that awards recipients typically take when receiving an award on stage. Instead of having a posed photo shoot taking place between each award, a “paparazzi” photographer would jump in and catch candid shots of the winners. Another new element to the program added by LAI LIVE was the “Winner’s Circle” that took place outside of the ballroom. There, select winners would be interviewed by the evenings reporter and the news feed was shared live to the main screen inside the ballroom for attendees to watch in real time. The audience was further engaged through the use of social media. Attendees were able to share their questions for the winners or share overall comments via Twitter.