We started with conceptualizing the overall identity for the event. Running through a few concepts ranging from Vegas Odds to Theatrical Perfection, we landed on a more artistic representation of the moment an individual is freed up to own their own destiny through their work. The artwork emphasized individual human figures in bright abstract watercolor shown freely jumping up and out of the boxes of their pasts---designed in white to contrast sharply with the irregular and energetic splatters of paint surrounding it.

Carrying the theme into the general session space, we created the scenic look as an homage to a modern art gallery.  Utilizing oversized, vibrant, water-colored art pieces suspended with clear thread at different planes on the stage to achieve a three-dimensional gallery.  To communicate the newfound creative possibilities in an ESOP and the wide variety of companies which embrace them, the session graphics also incorporated brightly-colored, textured, watercolor elements that were animated to move across the large screens during speaker introductions, sponsor recognition, and more.  To top things off, the center circle screen prominently featured an animation rotating between the association logo and the event theme to ensure brand recognition throughout the event!