We started with conceptualizing the overall identity for the event. Running through a few concepts ranging from Vegas Odds to Theatrical Perfection, we landed on a more artistic representation of the moment an individual is freed up to own their own destiny through their work. The artwork emphasized individual human figures in bright abstract watercolor shown freely jumping up and out of the boxes of their pasts---designed in white to contrast sharply with the irregular and energetic splatters of paint surrounding it.
The ESOP Association Conference Graphics
Behind the Look: Employee Owned
The ESOP Association
When LAI Live client, The ESOP Association, was transforming their annual Las Vegas conference into a new, engaging experience for its attendees, they looked to us to design a visual brand that would capture the energy of the industry and embrace the future of possibilities individuals feel when involved with Employee Ownership.
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