As experience designers, we like to play with the senses, and talk about what one sense might evoke in another. So, we began with an Event Design Workshop to work with Certified Angus Beef on thinking through how “taste” of their incredible product translated into sight, sound, and the other senses. We landed on a sense of authenticity, togetherness, transparency, and community to connect the entire supply chain. Another purpose of the Design Workshop was to identify the core components of the event that needed to stay in the virtual agenda, and what may not be as effective in an online environment. To that end, we helped the team rethink and adapt their awards and scholarships programs – building out specialty, dedicated pages within the platform to highlight each accordingly.

It was important to the Certified Angus Beef team that their programming be timely, relevant, and tailored to the challenges and opportunities presented by the current environment. And to ensure virtual polish, LAI Live provided broadcast-quality production for their multi-day agenda, which included multiple general sessions and a handful of breakouts. To help break the virtual wall, we built out ways for participants to submit their questions both in the registration process, as well as through the platform, so the team could address these topics in multiple ways during the program. We conceptualized a “10 in 10” rapid-fire session, where company leadership – livestreamed from their in-office studio – answered 10 questions in 10 minutes, tailored to a specific industry. We then produced a longer town hall session that answered broader scope questions and rallied the entire community together to share their success stories.