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Unveiling the Hidden Costs of Your Virtual Event

Unveiling the Hidden Costs

With events being moved to virtual platforms for the foreseeable future, it can be hard to determine what kind of costs – especially those that are “hidden” or less obvious – go into producing a virtual experience. This is where the experts at LAI come in! We can help you unveil the different types of costs that go into producing an event and how the costs that once were associated with in-person events get translated over to virtual. 

In our Plan V series, during our segment, Plan V: Virtually In-Person, we split up into breakout sessions, one of which covered the “hidden costs” of virtual events. Moderated by Senior Vice President of LAI Live and LAI Video Helena Lehman, this breakout session was solely about pricing in the world of virtual events. The hidden costs covered included: 

Keep reading to learn more about each hidden cost, and how they might apply to your next virtual event! 

People 

As virtual events continue to increase in demand, we are seeing people repurpose what they were doing in the past into doing something new. This can be anything from building new skills to building new products for their organization. It takes time, and trial and error, for people to properly master these new skills or to create the perfect product for their organization – thus posing as a hidden cost to your virtual event.  

Work 

Along with mastering new skills, people are also required to do different types of work tailored to the virtual world, sometimes work they had never even seen before. As people stray further from the work they did in the past and continue to learn new skills, more time and money will be needed to dedicate to these new deliverables to ensure that these virtual events play out as smoothly as in-person events had. Hiring a seasoned virtual event producer is a really great way to manage all the new demands that come with virtual, while keeping your team focused on what they do best – planning meetings. 

Opportunity Cost 

Since time is not being spent planning in-person events, it is instead going towards researching and planning for virtual events, specifically on selecting the right technology platform, adding enhanced production and video elements, developing new and interesting types of content, and new ideas for sponsors and exhibitors. But what happens when we (hopefully) return to in-person events? Where will all the time and energy that was spent planning virtual events go? Now is the opportunity for things that you develop for your attendees at your virtual events to have a life beyond COVID. Don’t just focus on fixing current challenges. Instead, hone in on what some of these things could look like beyond the virtual event environment.  

Unintended Consequences/Future Cost 

Working virtually has made so many of us realize that things that we typically did in person – weekly meetings, speaker visits, coffee talks – can now be done virtually from the comfort of our homes. Because of this, drivers for in-person events are decreasing. This hidden cost comes in the form of a potential loss of attendees that naturally would have come to in-person events, once we resume events in person post-COVID. 

Increasing Expectations 

6 months of being forced to stay at home means that your event attendees have pretty much seen it all. Zoom is no longer good enough for many organizations when it comes to planning a virtual event. As people attend more virtual conferences, they continue to want those elements of surprise and delight, anything from video, graphics, and engagement tools to special events within conferences.  

Revenue 

Sources of revenue that have been so reliable in the past – conference registrations, sponsors, exhibitors, and others – can be potential future lost costs. We cannot rely on traditional revenue sources that we depended on in an in-person environment. Now is the time to be innovative and utilize the things that we learn during virtual event production and translate it into our post-COVID world.  

 

LET'S FIGURE IT OUT TOGETHER!

It is important to note that hidden costs are different for every stakeholder. Different organizations have different needs, and their hidden costs will reflect accordingly. However, having an understanding of these basic hidden costs will help you better prepare for your next virtual event!  

As you navigate the pivot to virtual, LAI is here to help you determine virtual event pricing, best practices, event enhancements, and more! Reach out to our team today to start talking all things virtual:

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