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5 Interactive Sponsorship Engagement Ideas

by Katie Nesbit-Blackburn
How To Create Unique & Memorable Experiences For Event Sponsorships

As a sponsor, the most important outcome of an event is to receive maximum visibility. This seems like a no-brainer, but it can be challenging finding ways to change up the traditional branding tactics to something that physically engages your audience.

Keeping in mind that social media has become the key player in visibility, here are our thoughts on how to create a unique and memorable event experience for both your sponsors and your attendees. 

5 Interactive Sponsorship Engagement Ideas

  1. The Mini Experience
  2. Health (Swag) Benefits
  3. Jucie Break Puns
  4. Interactive Photo Ops
  5. Branded Networking Lounges

Keep reading for a deeper dive into how to implement each of these interactive event ideas, engaging both your sponsors and attendees at your upcoming events.

The Mini-Experience

With the high and often rising cost of conferences and meetings, your attendees will be looking to engage in a series of experiences rather than just sitting through the standard general session (GS) and breakouts. One impactful way you can achieve this is by curating a themed space for your audience by playing up the uniqueness and flavor of the city where your event is being held.

For instance, if your conference is taking place in Florida, you could either take your breakout session somewhere outside to really give your attendees an authentic Florida experience or you could turn one of the venue's rooms into a sponsored indoor beach party. To do this, simply set up light weight hammocks, beach furniture, and tiki power “bars” and your attendees will start to feel the Flordia ambiance.

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Health (Swag) Benefits 

Healthy activities have become all the rage at conferences. One way you can offer health benefits while also creating a memorable experience, is an experiential yoga class with giveaways. To help your attendees stretch and relax, provide them mats with sponsor logos or branded sports towels that they can take home with them after their yoga session. You can even have some fun and create sweat bands with an embroidered logo from your sponsor. Having your attendees leave with useful swag is key in visibility, especially if it is something that they will use in their daily routines long after your meeting has ended.

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Juice Break Puns

Set up juice stations outside of your sessions and have your attendees create then name their drinks. While they mix and match the provided ingredients, they also must name their juice, playing off the sponsor (preferably using puns such as Hershey’s Good Morning Kiss, for an early morning session). Those names can be loaded into a touch screen and people can vote on their favorite, with the winner receiving a special sponsored give-away.

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Interactive Photo Ops

Whether a custom structure featuring floating logos or a series of actors disguised within a hedge wall, an interactive photo op is one of the most prominent and long-lasting opportunities for sponsor visibility.

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Branded Networking Lounges

A popular sponsored item is the network lounge. Encourage your attendees to sit and talk with one another at tables covered in sponsor logo decals, snap photos with custom branded throw pillows, or just take a moment to relax and debrief between activities. Your lounge area can be as elegant or casual as you see fit.

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Whether platinum, gold, or silver, there are many other interesting and interactive engagement opportunities you can offer your sponsors. Just remember knowing your sponsor’s demographic is just as important as knowing your own.

Want to read more about how you can reinvigorate your existing sponsor partnetships and entice prospective sponsors? Uncover four more ways to make a big impact on sponsors and attendees.

Let's Elevate Your 2019 Events for Sponsors & Attendees

Are you interested in hearing more impactful tips and info about how we can help you plan your next event? For a deeper dive into how the LAI Live team can help you to design competitive and compelling interactive event sponsorship packages for your 2019 shows, contact our team today!

To get in touch with a member of the LAI Live team right now, you can also call us at 202-783-0300, email us at Contact@LAIevents.com, start a live chat, or fill out the form below.

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