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Event Trend #4: Embracing Uniqueness


Your audience has its own personality so why host a cookie cutter event? Instead, create a tailored experience to their needs and working environment – filled with a program that fits their learning style, conversations that facilitate new ways of looking at the issues that matter most to your attendees, and entertainment that suits their style of cutting loose.


What a Character!
Start by tapping into what makes your audience stand out – be it Culture, Operations, Brand, or something else altogether. Then, design the program to cater to common topics as it relates to the day-to-day of employees. Using both will help your program feel especially relevant to the character of your brand and the characters in the room. Think about it this way: If attendees spend time on their feet or behind the wheel, conversations about organization or office leadership will be less useful than addressing fatigue, safety, or health & wellness. If they're a crowd that won't get down on the dance floor, hire a comedian to entertain them post dinner rather than a band.

Next, figure out how your specific audience likes to hear information. For example, data-minded audiences will take in content in differently than creative audiences. Either way, we encourage you to get away from tiny-fonted charts and share real-life scenarios with vibrant imagery. Then, for the data crowd, hit on top-tier statistics within those scenarios. For the creative crowd, use a storytelling approach and perhaps high-quality video created for your event to share the information.

Bring it to Life
Now, it's time to consider: How does your supply chain differ from other industries? Once you've thought that through, include hands-on training and demos specific to your group. Better yet, recreate a ‘Day in the Life’ set-up to help two groups understand how the other operates, resulting in a new outlook on their professional relationship. 

Point of View
Along those same lines, seek out leaders across the industry or organization who can provide different perspectives to your audience. By providing a space to hold authentic two-way conversations on the issues that matter most to them, the audience will respect the individuality, and perhaps representation of themselves, within the leadership. What matters most is acknowledgement and having their voices heard.

Want to catch up on the rest of our 2019 event trends? Click here.


If you are starting to plan and prepare for an upcoming show and want to rethink the traditional approach for your next event, get in touch.

Whether you are interested in finding a hands-on event production partner with the experience and expertise to help you execute a tribute show from start to finish, or you have the basics covered and want to work with a cutting-edge event production partner who can help you to integrate the latest trends and techniques into your program to enhance and elevate the whole experiencey—LAI Live can help, so please reach out to us.

Are you ready to work with an event production company to enhance your next tribute show, awards show, or live event? Contact our team today!

To get in touch with a member of our team right away, you can also fill out the form below, call us at 202-783-0300, email us at, or live chat.

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