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Dreamforce Conference Takeaways: Brand Cohesion is King

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Wow. It’s been just over a week since I got back from my first Dreamforce conference, and I’m still sifting through business cards, notes, and some serious #swag. Though it’d be impossible to recap everything I learned in San Francisco, I wanted to share a key insight that can hopefully be applied to your business.

The most notable takeaway of the conference for me had to be the overarching theme of companies creating and delivering one, cohesive brand for their customers. This idea continued to pop up throughout multiple keynotes, workshop sessions, and even the set up of the conference itself.

(For context, this year’s theme was the “Dreamforce National Park.” And they went for it. They had everything from staff members dressed up as Park Rangers, to keynote rooms that were transformed into “forests” with mini campfires on stage, to fake bird and animal noises coming out of the loud speakers!)

The theme of cohesion was brought up multiple times during sessions I attended, including a presentation that stuck with me. It was called ‘State of Marketing: Insights of on Top Marketing Trends for 2017 and Beyond,’ and was led by Salesforce’s Senior Director of Product Marketing, Bobby Jania. Bobby shared some powerful data pulled from over 3,500 marketing leaders worldwide.

Check these stats out:

  • 88% of consumers expect companies to provide a consistent experience across every channel, and because of this,
  • 68% of marketers say that their company is increasingly competing on the basis of customer experience, rather than product

At LAI, we too believe in creating cohesive campaigns that tell a powerful story in a way that is unique to your brand, setting you apart amidst all the "noise" of the internet and competition. Get in touch if you want to talk about bringing your brand to life with live events.

And, in the meantime, stay tuned for more recaps!

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