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4 Best Practices of Event Scripting


You’ve got your event’s basics taken care of. Location? Check. Theme? Check. Show flow? Check. Now it’s time to tend to the details of your big event. One question we routinely get asked as clients begin fleshing things out is, “How do I write an exciting and engaging event script?”

It can feel daunting, but the truth is that following a few essential guidelines will help you craft a show that hits all the right notes. Read on for four helpful tips and best practices for scripting your best show yet:

  1. Time Is Of The Essence
    Unless you’re scripting remarks for a keynote speaker, always remember to keep it brief. Award winners should be kept to three minutes, while industry updates should stay under eight minutes. Chairpersons top out at fifteen minutes and CEOs should max out at 20.  Leave the remainder of time for programming with ‘content.’
  2. Keep It Simple
    What knowledge do you want your audience to take away from your event? If remarks are filled with facts and figures, it can be hard for your audience to know what to focus on and what to retain. Instead, focus on key figures. Similarly, if you’re speaking to the history of a complex subject, keep the history brief and quickly transition into a current fact that is relevant to the audience. And if you’re talking about goals, list tangible ways to achieve them. Regardless of the story you want to tell, keep it simple and highlight the important pieces with big, bold graphics!
  3. Compare Notes
    To ensure your whole message is being shared—without being repetitive or redundant—it’s important to be familiar with each scripted speaker’s remarks. This is a common slip-up when it comes to meetings featuring Board Chairs, CEOs, and Presidents who are excited to share in the past successes and future goals of the organization. Divide the message among the group and match the individual points with the person whose role is most appropriate for the delivery.
  4. One Prompter, One Script
    If your event is using a teleprompter, be sure to assign one point of contact to communicate all changes to the prompter operator. We find this eliminates the possibility of errors with one person’s changes undoing another person’s changes, or pieces being omitted accidentally when working from not-up-to-date scripts. There’s nothing more frustrating than scrambling to make last minute changes just to have them left out of the final presentation.

What do you think? Are these tips helpful for your next meeting? Did we miss any important tips that you use? Reach out to our team to let us know what you think. We would love to hear from you.

If you’re ready to work with a full event production services team like LAI Live to enhance your next event, contact us today!

To contact us, you can also fill out the form below, email, call 202-783-0300, or live chat with a member of the team right now.

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