2019 Event Trend #5: Be A Dare Devil
Sometimes we can overthink an idea and ultimately talk ourselves out of it. Who would have thought Pet-A-Puppy areas would be popular at executive events? But someone took a risk and once word spread, puppies started popping up everywhere (with some even being adopted!).
The Road Trip
Map out a few areas of your event or meeting that you think could benefit from an element of surprise, a refresher, or the addition of something new. This could be attendee marketing, the main entryway or foyer, or the need to fill a spot in the education session schedule.
Once you’ve drawn out your map, start with a list of goals for each of those areas: More fun, more though-provoking, more engagement, etc. Compile a list of ideas for each of your In-Need-of-Adventure areas, but start at the top with the craziest ideas you can think of.
Climb The Mountain
Now for the moment of truth. Trust your gut and pick a few ideas, or maybe THE idea, that speaks to you the most. What can make that idea feasible? Can you shrink the scale to fit a budget? Change part of the concept to make it logistically possible? Engage with a sponsor that has the means to help make it happen? Find an already-planned presenter that would be game for incorporating your idea?
Time To Jump!
You’ve put blood, sweat, and tears into conceptualizing your new idea, so now you just need to do it. Whether testing the waters with a small marketing idea or diving head-first into a new session concept for your event, list to the audience and use the results - good or bad - to alter or expand pieces and try it again.
Take a risk—who knows what the outcome will be!
READY TO UP YOUR EVENT GAME IN 2019?
If you are starting to plan and prepare for an upcoming show and want to rethink the traditional approach for your next event, get in touch.
Whether you are interested in finding a hands-on event production partner with the experience and expertise to help you execute a tribute show from start to finish, or you have the basics covered and want to work with a cutting-edge event production partner who can help you to integrate the latest trends and techniques into your program to enhance and elevate the whole experiencey—LAI Live can help, so please reach out to us.
Are you ready to work with an event production company to enhance your next tribute show, awards show, or live event? Contact our team today!